Submitted by Julia Mak on June 10th, 2009
My colleague Alex shared some of his insights from the California Accounting Show in a previous post, and I figured it is time for me to share some of my favorite highlights from the show.

It is always great to have the opportunity to directly interact with our communities. Throughout the two days, I got the chance to talk to a lot of accountants and tax professionals. Personally, I believe that the value of direct engagement and communication is priceless, and I truly enjoyed every conversation I had. All the conversations provided valuable insights for us to better understand what is important to our accounting clients and what they are looking for when trying to find the right technology and solution. Alex said it best, technology is about making everything easier, and that is what our products are about.

Another exciting part of the conference was meeting some of the leaders of the accounting industry. It was really nice to meet some of the folks from CPA Technology Advisor, AICPA, Cal CPA and many other exhibitors at the show. One of the conference speakers, David Cieslak, also stopped by our booth for a quick chat.
Last but not least, another memorable highlight was receiving the Honorable Mention for CPA Technology Advisor's Innovation Award. You can read more about it from my previous post here.

Now it's time for us to get ready for the upcoming
AICPA Tech+ Conference! We will be at booth #119 during the conference, so come by and say hi, share some best practices on maintaining data security, discuss your data privacy concerns, and learn more about how we can help you and your firm. Our Director of Sales, Alex Teu, will also be featured doing a demo of LeapFILE's secure file transfer during the Vendor Showcase for Business and Industry at 11.20am on Monday June 15th. So definitely come join us! See you there!