After several years from when the idea first germinated, over a year of engineering sweat, months of marketing, website and business preparation, weeks of practicing and memorizing a script that would wow a sophisticated audience, we finally gave our "opening night" performance at DEMO09 today at 9:12 am in San Diego. For all of that sweat and inspiration, it all came down to 6 minutes, that flew by like the wind.

Mark this day, though, for it represents the "end of file sharing as we know it" and the beginning of delivering unprecedented control to corporate IT over corporate data. That is our product, that is our message, that is our objective, that is our mission. We authentically believe that we are building a platform technology that delivers the promise, and not just hype, of cloud services. The current vibe of the tech literati is that cloud services can not penetrate the enterprise world because of concerns over security. This is more perception than reality, but has been set in place by the current marketplace of cloud solutions that have not been built with security as the beginning and end goal. 

With LeapFILE Folders, we have built a product poised to penetrate the enterprise marketplace by demonstrating that IT can "enhance" control to meet with security and compliance requirements, while providing an easy tool to users to work, share and collaborate over files wherever they go.

If you saw today's demo, you saw a cheap ploy to get laughs by yours truly wearing a tie around his head. What we demonstrated, however, was no joke. As an example of IT control, we showed how I lost my laptop at a bar, and then we remotely wiped data from that lost laptop. The data, while safely erased from the lost device, was still safely in the cloud, and recoverable within minutes. I've already closed a deal earlier today, and writing this blog. Result: no lost productivity, total IT control. This is what IT 2.0 is all about.

The reviews so far have been very positive. We've also been compared with Google Docs, Microsoft Live, Dropbox, and a slew of better known products. In the coming weeks, we will elucidate how we are different. Stay tuned.