It's an inside joke here at LeapFILE that we're the best kept secret in town. We provide an awesome solution to businesses who are seeking enterprise class, secure file transfer but we do little to no marketing. One way or another, however, our customers find us. It's a fact that over 90% of our customer base finds us because an existing customer recommended LeapFILE; or because they were on the recipient end of a LeapFILE transfer and were astounded by how easy the transfer process was.

A lot of the attendees from AICPA Tech+ were kind enough to take the time and filled out a survey for us during the exhibition. We wanted to utilize the opportunity we had with our community to try to gain a better understanding on what each and every user is looking for so we can continue to develop and improve.

Here are some of the results we got:

This was our first time attending the AICPA Tech+ Conference. I must say overall it was a pretty awesome experience despite how tiring it was being on my feet all day long. We would like to say thanks to all those who stopped by our booth during the show and learned a little bit of what LeapFILE is about. It was a very rewarding experience as we got the chance to interact with everyone, share ideas, and learn about what accountants are looking for in their solutions.

I just returned from the AICPA Tech+ Conference in Las Vegas, and confirmed that customers like substance and expertise. Cynics might argue that trade show and conference attendees go for the exotic locales or simply to "officially" take some time off away from the office. Or, to take the opportunity to bring the spouse and kids for a family vacation. 

My colleague Alex shared some of his insights from the California Accounting Show in a previous post, and I figured it is time for me to share some of my favorite highlights from the show. 

This may sound like the beginning of a lame joke, but... did you ever hear about the story of the woman who bought her elderly mother a new mattress and after throwing out the old mattress, the mom remembers that she had stashed in her mattress $1 million cash? That's exactly the what I heard this morning on the radio as I was driving to work this morning.
 

One of the highlights for LeapFILE during the recent California Accounting and Business Show was our Honorable Mention for the CPA Technology Advisor’s Annual Innovation Award for our secure file transfer and storage service. The Innovation Award is a recognition of  various technologies that benefit accounting and tax professionals. The winners were announced and presented with the award during the first day of the show.